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Koala beer


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Koala beer


koala beer & kangaroot beer

This is a fictional Brewery (Boomerang Breweries) with a story to go around the name of the made up beer types with a special spice from the Australian wildlife plants called "bush tucker". The selling argument is that the brewery gives part of the proceedings back the to nature (like a boomerang, it comes back/or gives back, hence the name) to help protect the wildlife and the forest. The target group is young urban people. There's two kinds of  beer called Koala Beer, and a root beer called Kangaroot Beer. With illustrations of two of the most famous animals in Australian wildlife. The style is based on the handmade and artistic feeling, inspired by the indigenous Australian art but stylized. The bright colors and the lively illustrations sets the mood of a youthful and creative atmosphere. The color palette of blues and oranges was chosen because of the two things of Australia's nature we all know most, and that's the blue ocean and the orange desert.

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